Opinion Department

The Attention Deficit

September 1st, 2010 by Amy Greenlaw | No Comments

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Let me paint a picture. A potentially curmudgeonly picture, but I promise it has a point – bear with me. Each week I get bombarded by film folks who take to heart the part of the idea of transmedia that microfunding can help them reach their filmmaking dream, but who don’t take to heart the [...]

Tags: Opinion


The Disposable Film Festival

June 8th, 2010 by Amy Greenlaw | No Comments

What is Disposable Film you ask? According to The Disposable Film Festival site: “It has been made possible by new media and the rise of online distribution. These films are often made quickly, casually, and sometimes even unintentionally. Everyone has become a Disposable Filmmaker: directors of Saturday night cell phone videos, actors under the eyes [...]

Tags: Independent · Industry Events & News · Opinion


The Myth of the American Sleepover Review from SXSW

April 12th, 2010 by Amy Greenlaw | 1 Comment

David Robert Mitchell’s “The Myth of the American Sleepover” languishes in a dream like state that resonated with my experiences when I was a teen. Mitchell has stripped away the distractions, and unimportant props, thus revealing real characters, feelings, and situations. The film follows characters who, on the last Friday night before school starts, looking [...]

Tags: Opinion


NHFF film Marketing Panel 2009

February 25th, 2010 by Amy Greenlaw | No Comments

Chase Bailey, Leslie Poston, Amy Greenlaw at NHFF 2009 on film marketing for the indie filmmaker: note: video compressed to iPhone size – full size, HD video available on request  

Tags: Independent · Opinion


Creating a NH Film Tax Coalition

February 19th, 2010 by Amy Greenlaw | No Comments

In the last part of our series of interviews with producer Mark Constance, he discusses the work he is doing to form a NH Film Tax Coalition, and about how you can use your networks at the local level to effect change for the filmmakers in your area. It’s not about Los Angeles and New [...]

Tags: Opinion


Finding Pivot Points In Film Marketing

December 27th, 2009 by Amy Greenlaw | No Comments

So often I get filmmakers, actors and others in the industry (and in the music industry) who tell me they haven’t started adding online tools to their film arsenal because the tools change so fast they don’t know what to invest in. It’s easy to get overwhelmed by the tools and lose sight of what’s [...]

Tags: Opinion · Workshops


Marketing and Sales Are Part of Production Dollars

October 21st, 2009 by Amy Greenlaw | 2 Comments

To quote my friend and colleague Jim Keenan “Hope is not a business model”. This is true in every field, but never more so than film. For the indie filmmaker, every film is their “baby”. They do what they do for the art, and are often crushed when people in general don’t enthusiastically want to [...]

Tags: Opinion


Pirating or Profiting

September 20th, 2009 by Amy Greenlaw | 4 Comments

Earlier this week I saw the typical “down with thieves” discussion going on via Twitter regarding peer to peer music and film sharing and other activities that fall under the catch-all header of piracy. I would disagree with the general premise that all piracy is bad for your bottom line, however. There is always going [...]

Tags: Opinion


What Is Independent Film?

June 21st, 2009 by Amy Greenlaw | No Comments

According to Wikipedia, an independent film is any film produced outside of the major motion picture studio system. I think that leaves out quite a bit. There is much more to independent film than just the studio (or lack thereof) where it is made. To me, an independent film is a film produced from a [...]

Tags: Opinion