Film Festivals vs Distribution. Which is Best for your Film?

Many times it seems that filmmakers are caught between two wants. Wanting to have their film go to film festivals and wanting their film to get distribution. You may ask, sure, that seems perfectly normal. But it is a tricky situation.

First, the filmmaker(s) need to determine their goals for the film. If it is Distribution, then the filmmaker needs to be aware that if the film gets distribution, via online, DIY, or a distributor, then more often than not, that film will not be accepted into a film festival. This is especially a common rule for feature length films, but not so much for shorts.

If being accepted into a major film festival is the goal then a plan needs to be set into motion. Most major film festivals such as Sundance, South by Southwest, Tribeca, etc. require the film be a World Premiere. So choose wisely. Also different festivals tend to have different distributors in attendance, domestic vs. foreign, etc. Film festivals also provide a way for a filmmaker to get notoriety which will help for getting that ever elusive next project. So that is another goal to think about.

Many times I have seen filmmakers rush to distribution and with that their film goes into the abyss never to be seen or heard of again. Once that film has been sold, screened, aired, it can’t be taken back. And that means most festivals are then off the table.

Bottom line: know what the goals for the film are BEFORE going into post production. Have a plan.